I design exceptional websites and brand communication that translate meaning & make companies stand out.
(Multidisciplinary designer & Webflow developer)
I’m Lena
featured
works
From websites to branding
I’m truly passionate about what I do and love each project and client, who have chosen me to make their company or individual to glow.
Each project is a deep work between client’s and market’s needs to make each website or branding unique and match inner product’s vibe with how it appears in digital presence.
when you need a website that creates strong visual association with your brand and is easy to get a message for potential customers. Whether it’s a corporate site, a product landing page, or a personal portfolio, I cover all stages — from text editing and messaging to structure and design style.
When you have a ready-made design and seek for someone who can bring you website to life. My Webflow expertise includes creating scalable CMS structures, dynamic animations, and fully responsive websites optimized for all screen sizes.
When you seek for a strong visual identity for your brand. Logo, a color palette, interesting design decisions and fonts to be used throughout your product.
How our process will look like
01
Intro call
At the beginning of our collaboration is the project request. Your information helps me to understand if I am the right person for your project and can help you.
02
Know each other
We will arrange a video meeting to discuss the details of the project and get to know each other. We’ll also talk about the exact goals & requirements, clarify questions and define the next steps. After that we'll make an agreement on work terms and cost and conclude a contract :)
03
research
I will conduct a competitive analysis and make a research about competitors of your product. This work will help make the website stand out.
04
Structurizing
I will create a prototype — a schematic view of the website that will help you understand the logic of the site.It will help to understand how customers will see you future website and what content will be needed to communicate your product or service. here i also help with creating texts for the website.
05
Defining future design
i’ll create visual direction of the website (moodboard) through graphic, compositional, typographic and color solutions as well as examples of sites for discussion. Here I’ll show three design concepts, and you will choose the one that is closest to your heart.
06
Implementation
Once we’ve agreed on the style I’ll continue with the rest of the pages and I’ll show you intermediate results so we can stay in touch.
07
Making website live
After approving all pages I start developing them on Webflow, add cool animation, adapt them to tablet and mobile versions, connect forms and add other functionality.
08
Basic SEO
I will set up basic SEO so the search engines can easily understand your website and show it in search.
09
Webflow onboarding & follow-up support
Provide you with a 1-on-1 training session so that you are well equipped to take control of your website. Also, I stay in touch with you if you have any problems for the next two weeks for free :)
app
ro
ach
i have both experience in marketing & design and combine them together in my work
(ONE SIDE)
marketing & structure
One part of my personality is geared towards structure – that's why I delve deeply into the project, enhancing the textual content and ensuring a cohesive sequence of blocks to convey the intended message effectively.
(ANOTHER SIDE)
astonishing design
The other aspect of my approach involves infusing beauty, aesthetics, and meaningful elements, accurately expressing the desired mood and creating associations for visitors to the client's website. All of this is achieved through work with typography, colors, design style, and composition.
what my
clients say
Eugeniy Yarovoy
ceo & founder pragmatica
Lena, a huge thank you, you're an excellent performer. And believe me, I've worked with all sorts of people and seen all sorts of things. No vague pauses, clear workflow rhythm, excellent pricing, excellent communication. You can confidently tell everyone that Evgeny Yarovoy from Pragmatica recommends you 🔥
Elena Gretchits
Head of Design Paralect
I had the pleasure of working with Elena for the last year. She has a great eye for design and is able to provide creative solutions. She has the skills and experience necessary to be valuable contributor to any team or product. I would recommend Elena as a Marketing Designer, especially the one who can create cool websites using Webflow and the one who can upgrade your product branding.
daria kruglova
project manager
Elena created the designs and the landing page for us. Our team was satisfied with the result and impressed by Elena's professionalism. Her communication style is on point, she also has great understanding of what a good website should look like from the marketing and design standpoints! Elena understood the assignment perfectly and we didn't have to submit any major changes to the concepts she provided us with making the process quick and smooth.
xena buranova
designer at nimble
I really enjoyed working with Lena, the website was developed in the shortest possible time. Everything on the website is done on the highest level, with quality and interesting animations. Thanks to you, I also learned a lot about working with the platform. and I enjoyed the pleasant communication in the messenger, with quick answers to all questions! I will definitely come back to you with new projects!
alena tim
ex-cmo paralect
Lena is proficient in Webflow and creates stunning designs of landing pages. During our work in Paralect marketing team, we successfully updated the website according to the concept designed by a college, managed social media design and ads banners for various marketing campaigns. Lena is an excellent team player, always willing to collaborate and contribute to team goals. Lena is a valuable addition to any team.
Julia Shinkevich
Ex-CMO Resolut
The most valuable thing for me is that you capture the mood and essence of the project very well and convey it visually so that you immediately understand: this is it. I’ve been working so seamlessly with you, just one breath away! I had a rough experience with two designers disappearing mid-project and a developer who missed issues that caused the website to crash and misalign. Working with you was a relief — thank you for your expertise! 😊
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